Every brand has a story.
A story that speaks to a lifestyle.
A story that created a product.
A story that touches an emotion.
A story, worth sharing.
Capturing the essence of creation is what tells a meaningful story.
Content marketing is essential to brand growth. I work with brands to bring that story to life.
Connect. Inform. Differentiate.
BIOGRAPHY
I was born outside of Toronto, Canada and from a young age, I was infatuated with creating. I studied my B.A in Nova Scotia where I continued to cultivate my deeply rooted love for fine art and creative writing. My infatuation with the fashion industry lead me to pursue my Master's degree in Milan, Italy.
I didn't speak the language, but I bought my ticket regardless.
In 2007 I graduated with a Master in Fashion Marketing from I.E.D Milan, kicking off my career with the adoption of my thesis for Max Mara. As I continued my experience over a 12 year span, I have had the pleasure of working with renowned brands such as Versace Jeans, Alexander McQueen, Antonio Marras, Aigner, Max Mara and more.
Working alongside a variety of creatives, and having had the opportunity to cultivate a variety of skills, I was immediately drawn to world of visual storytelling. I fell in love with the art of fashion photography, seasonal campaigns, communicating and strategizing with the assets created. Creating visuals paired with eloquent verbiage was the perfect blend of all my beloved worlds.
As I began to work closer with brand creatives, designers and creative directors I started developing unique and progressive visual stories that touch upon human emotion. The power and potential of storytelling is part of human nature and one that I continue to explore with endless passion and dedication.
Today, I apply my art direction and creative marketing dexterity in order to conceptualize and communicate powerful brand stores. Taking a 360 approach, I dive deep into brand DNA identifying business needs in order to tell each unique brand story.